LMU Visual Idenity
For all communications for an external audience (prospective students, parents, alumni, donors), please use LMU Marketing and Communications guidelines for style, templates and graphics.
Visit LMU Marketing and Communications to download The LMU logo.
LMU Color Palette
For consistency in use of the LMU logos, each of these colors is defined by a specific PMS (Pantone matching system) number. If necessary, you can also use the corresponding percentages in the CYMK (cyan/magenta/yellow/black) color system. For web and digital, use the HEX value.
|Color||HEX (Web, Digital)||Pantone (Coated)||CMYK|
|LMU Red||A03033||PMS 1807||0C 90M 95Y 20K|
|LMU Blue||003D6B||PMS 2955||100C 45M 0Y 35K|
|LMU Gray||63666A||PMS Cool Gray 10C||0C 0M 0Y 65K|
|LMU Black||332B24||PMS Black||0C 0M 0Y 100K|
Use the following typefaces in text and headlines to create a consistent, harmonious appearance across all LMU and Division of Student Affairs materials. The bold, light, italic and condensed versions of these fonts may all be used as needed for emphasis and variety.
- Bodoni Book (or Times New Roman): primarily for body copy. Bold and italic may also be used when appropriate, such as in subheads and captions.
- News Gothic (or Arial): primarily for headlines and other key messages.
LMU EXP Visual Identity
LMU EXP & Pillar Tiles
Download LMU EXP Art Files
Download the LMU EXP and Pillar art files for print and web promotional use: